One of our favorite event formats: private upscale events for residents of luxury condominiums; we have been producing those for a few years now and from our point of view those are a great opportunity to blend a social event with a branding/marketing opportunity for our clients. On July 6th, 2013 we produced and co-hosted, along with the fabulous concierge at Trump Hollywood Residences in Hollywood Beach, FL, Benny Benson, and The Luxury Concierge Network, a Luxury Lifestyle Showcase private event for their resident and guests.
The formula is a no brainer, as long as you have the right components; we entertain residents at their home, (usually a social common area in the condominium), by bringing a showcase of luxury brands and services, while offering cocktails, champagne, great food and music. This time we worked with a great line up of companies, some of them are our clients, others are already preferred vendors of the concierge, and others were invited by us to add value to the event, such as our client, David Landau Interior Designs, who curated a selection of fine pieces of art.
The highlight of the evening was the fashion component that The Webster showcased through vignettes of fashion and accessories, curated by Carlos Mejia “The Fashion Guru” who assisted in the selection and the set up; some of the brands that they chose for the event included Balenciaga, Valentino, Chanel and Ives Saint Laurent. Fine jewelry was represented by Sol Filippi Jewelry, who introduced a selection of some of her exquisite creations in semi precious stones and metals.
We had the pleasure to get onboard our friends from Baoli Miami, who provided with exquisite hors d’oeuvres throughout the evening, while the main bars served cocktails, wines and plenty of champagne (of course). Guests and clients alike had a fantastic time… one more opportunity to connect a select group of companies with consumers of luxury brands and services.
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