Tuesday, September 21, 2010


This year Star Services was able to experience first hand the success of Mercedes Benz Fashion Week SWIM -the Miami event that showcases the latest collections in swimwear. Along with Ainsley Connell Management, we co-produced Swell Suits Miami 2011, the first All Male Swimwear Group Show to hit the runway presenting the collections of 3 designers: Naila, Olasul and parke & ronen.
Three designers one show! Everything had to be perfect and thanks to the countless hours of planning and the flawless execution of our staff, the show went off without a hitch! Our clients had the opportunity to showcase their latest designs in front of national and international buyers as well as media representatives.
The models were accessorized exclusively by our sponsor Randolph Engineering, a high end line of sunglasses famed for their extreme durability and classic American styles. At the end of it all, it was a great success. It was covered by over 70 different media outlets ranging from NBC’s Today Show to DNA Magazine in Australia. CLICK HERE TO WATCH THE VIDEO OF THE SHOW


There are few fashion events with the international reach as that of Mercedes Benz Fashion Week (MBFW). It is produced in New York, Miami, and Berlin by IMG- a sports, entertainment, and media company- which by partnering with “the world's leading marketers and media networks” it has revolutionized the fashion world and has transformed MBFW into a dominating force within the industry.
In 2007, Mercedes Benz joined in as the title sponsor and in 2009, they renewed the contract: “Our commitment to the event’s success will continue as we officially renew our three year agreement with IMG to remain title sponsor,” said Stephen Cannon, vice president of marketing for Mercedes-Benz USA. Renewing the agreement is a sure sign that Mercedes Benz feels its investment is paying off.
An event of this magnitude translates into hundreds of hotel rooms, restaurant reservations as well as transportation and production dollars for the hosting city. "The Mercedes Benz Fashion Week has grown to become the most significant fashion industry event in Miami Beach and South Florida.  As such, it represents a significant source of income for Miami Beach businesses and brings tourists from all over the world every year” says Max Sklar, Director of Tourism and Cultural Development from the City of Miami Beach.

Sunday, February 14, 2010


Saturday, December 5th, 2009 - Mumbai - India
Many of us have heard or even used the word “Bollywood”; now, do we really know what it means? This catchy term refers to the Hindi-language film industry based in Mumbai, India (formerly known as Bombay), although it is often incorrectly used to refer to the whole of Indian cinema. Bollywood is the largest film producer in India and one of the largest centers of film production in the world.

Just like the original Hollywood, the Indian counterpart knows about fabulous events and world class entertainment, judging from the information shared with me by the production's art director Koushal Choudhry with R-One Media & Events Private Limited, an event production company from Mumbai which produced a surreal 7 events in one for the wedding of one of their clients: Mr. Raj Mehta, film producer and founder of Shri Asht Vinayaka Cine Vision, the biggest film production company in Bollywood.
The hottest wedding of the season in India hosted over 7000 guests and included a reception party, an engagement ceremony, a ladies’ Sangeet event, a traditional Mehndi and much more; everything designed, produced and orchestrated by Mr. Yogesh Popat, founder of R-One Media & Events, and his team of over 150 architects, engineers, craftsmen, welders, painters, sculptors, carpenters and other professionals.
The main reception took place on December 5th 2009, and the theme was “Under Water”; preparations started 6 months in advance, in July 2009, when R-One Media received the approved drawings from the client; it took 10 more days and nights of work to finalize the work drawings to be used to produce a scale model and from there to build stages, props, and overall design.
The main set was a structure of 120ft wide x 72 ft deep x 45ft high, and the center piece was a gigantic shell that after being finished and transported to the site, it had to be completely re-done due to problems with the quality of the material only 2 days before the event!
This shell would be the place where the newly weds would “land” from a space ship erected 100 feet above the stage, to be greeted by dancers and performers.
This multi-production high tech series of events hosted the biggest names in the Indian film industry and other
VIP’s from around the world such as Celina Jetli (former Miss World), Katrina Kaif, Ritesh Deshmuk, Kabir Bedi and much more.
I am sure many of you (including myself) are wondering how much was spent in such a wonderful production… well the answer is still an mystery as Koushal prefers to respect his client’s privacy and keep it confidential.

Saturday, January 9, 2010


Saturday, December 5th, 2009 -South Beach, FL - USA
Miami's best events of the year took place during Art Basel, it was a tough decision to figure out which one was the best one, considering that I didn't attend many as I got sick with a flu by Friday.

Holiday season is over and a new decade started, is time to make a decision to keep you posted with the best events around the world and serial entrepreneurs and marketing gurus Loren & JR Ridinger made it easier for me as they hosted a fabulous fete at their waterfront home during Art Basel week and according to reliable sources it was the best by far.

Below is the press release describing the event, and it certainly matches my sources’ description, enjoy!

MIAMI, FL – Loren Ridinger, Senior Vice President of Market America, hosted the hottest and most sought after invitation only event during Art Basel Miami as she welcomed Hollywood celebrities, star athletes, leaders of industry, art enthusiasts and select VIP’s to her Miami Beach home this past Saturday for an exclusive fashion show where Versace previewed their new 2010 spring/summer collection.

Held in conjunction with Vogue and Versace, invited guests at “Evenings in Vogue” were treated to a stunning fashion show that included never before seen pieces from Versace’s newest collection while enjoying the elegance of Loren and JR Ridinger’s Miami Beach estate, Casa De Suenos. Among the invited guests who attended the event were Jennifer Lopez and Marc Anthony, Alicia and Mike Piazza, Larsa and Scottie Pippen, Vanessa Williams, Russell Simmons, Cliff Floyd, Tarek Al Fassi, Harry Morton, Prince Salman Al Saud, Michael Michele, Ana Cristina Álvarez, Inga Rubenstein, Johan Lindeberg, Robin Quivers, Ashley Gibb, Therese Gibb and Katrina Campins.

Saturday marked another successful event where Ridinger and Vogue partnered to put on Art Basel’s biggest fashion show. Previously, the two joined forces in 2007 for a poolside runway show at the Ridinger’s Miami Beach mansion where famed designer Alberta Ferretti showcased her spring/summer 2008 collection. “Art Basel is one of my favorite times of the year and I was thrilled to partner with Vogue and Versace to host this amazing event,” said Ridinger. “It was wonderful to once again welcome so many incredible and talented people to our home to view Versace’s gorgeous collection. The response from guests is always so positive when working with Vogue and we are already in discussions about what we will do next as we bring the best shows to America’s sexiest city.”