Tuesday, September 21, 2010


There are few fashion events with the international reach as that of Mercedes Benz Fashion Week (MBFW). It is produced in New York, Miami, and Berlin by IMG- a sports, entertainment, and media company- which by partnering with “the world's leading marketers and media networks” it has revolutionized the fashion world and has transformed MBFW into a dominating force within the industry.
In 2007, Mercedes Benz joined in as the title sponsor and in 2009, they renewed the contract: “Our commitment to the event’s success will continue as we officially renew our three year agreement with IMG to remain title sponsor,” said Stephen Cannon, vice president of marketing for Mercedes-Benz USA. Renewing the agreement is a sure sign that Mercedes Benz feels its investment is paying off.
An event of this magnitude translates into hundreds of hotel rooms, restaurant reservations as well as transportation and production dollars for the hosting city. "The Mercedes Benz Fashion Week has grown to become the most significant fashion industry event in Miami Beach and South Florida.  As such, it represents a significant source of income for Miami Beach businesses and brings tourists from all over the world every year” says Max Sklar, Director of Tourism and Cultural Development from the City of Miami Beach.

No comments: