Tuesday, January 11, 2011

CREATIVE WAYS TO GENERATE TRAFFIC: Miami Design District Private Tours

The Miami Design District is growing as a local, national and international destination for interior design, art, fashion and dining, and their businesses are focused as a group to increase the traffic of potential clients. The Miami Design District Merchants Council (MDDMC) was created to implement marketing strategies to benefit the District as a business community and a sample of those efforts are the “Miami Design District Private Tours” for residents of luxury condominiums, co-hosted by Design District Magazine.

Star Services Events & Public Relations designed such tours for the MDDMC to cater to residents of targeted residential communities, where the profile of the average home owner is the same as the profile of the average client of any of the District’s businesses. After the success of 3 tours for residents of luxury condos in South Beach, the MDDMC decided to invite their neighbors from Brickell and Downtown, more precisely from Icon Brickell, Ten Museum Park, Four Seasons Residences and The Santa Maria condominiums.
On Saturday November 6 2010 a group of 27 residents arrived in a limo-bus courtesy of Wolrdwide Transportation, and started the tour through the showrooms, galleries and stores where they were graciously greeted (in many cases by the owners) and pampered with wines, refreshments and hors d’oeuvres. The almost 3 hour tour through over 13 businesses  ended up at Mai Tardi restaurant where guests had complimentary prosecos and tapas before getting on the limo-bus  to head back to their respective buildings with gift bags and all.

SUNSET SOIREE: Bringing together luxury brands and their consumers 

On Thursday October 28, 2010 an exclusive cocktail party hosted by the Continental Concierge Group and Mondrian South Beach gathered residents from some of the most prestigious addresses in South Beach. This was the first of a series of monthly private events which take place every year between December and March.

“These events are a unique opportunity to mingle with a selected group of high net worth individuals who enjoy luxury lifestyles” says Dr. Julio Gallo, principal at the Miami Institute for Age Management and Rejuvenation, who participated as a gift bag sponsor along with Robovault, Tui Lifestyle, One Sotheby’s, Casa Mia, Cognac Louis XIII, Jetcard Plus and Adrienne Arsht Center.

Thanks to a good understanding of the luxury condominium residential communities and a strong network of luxury brands, Star Services Events and Public Relations combines  the right ingredients at these targeted events. Participating companies have direct visibility to potential consumers, while guests are pampered with gift bags, raffled gifts, complimentary cocktails, hors d’oeuvres and entertainment.
The Continental Concierge Group is a division of The Continental Group, one of the largest property management companies in the country; created to improve the level of service to their high end clients by networking, sharing experiences, training and putting together their signature events.

to view the photo gallery courtesy of
Alisa Rauner Photography