Tuesday, January 11, 2011

CREATIVE WAYS TO GENERATE TRAFFIC: Miami Design District Private Tours

The Miami Design District is growing as a local, national and international destination for interior design, art, fashion and dining, and their businesses are focused as a group to increase the traffic of potential clients. The Miami Design District Merchants Council (MDDMC) was created to implement marketing strategies to benefit the District as a business community and a sample of those efforts are the “Miami Design District Private Tours” for residents of luxury condominiums, co-hosted by Design District Magazine.

Star Services Events & Public Relations designed such tours for the MDDMC to cater to residents of targeted residential communities, where the profile of the average home owner is the same as the profile of the average client of any of the District’s businesses. After the success of 3 tours for residents of luxury condos in South Beach, the MDDMC decided to invite their neighbors from Brickell and Downtown, more precisely from Icon Brickell, Ten Museum Park, Four Seasons Residences and The Santa Maria condominiums.
On Saturday November 6 2010 a group of 27 residents arrived in a limo-bus courtesy of Wolrdwide Transportation, and started the tour through the showrooms, galleries and stores where they were graciously greeted (in many cases by the owners) and pampered with wines, refreshments and hors d’oeuvres. The almost 3 hour tour through over 13 businesses  ended up at Mai Tardi restaurant where guests had complimentary prosecos and tapas before getting on the limo-bus  to head back to their respective buildings with gift bags and all.

1 comment:

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