Monday, October 14, 2013

Peru Targets The Cruise Line Industry

On Thursday, September 26th, 2013 the Trade Commission of Peru in Miami (PromPeru), hosted an intimate cocktail reception to launch an exciting initiative focused on promoting Peruvian products to the cruise line industry in the United States of America and worldwide; a unique event experience created to ignite business relationships, promote international trade, and explore opportunities. The event took place at Casa Moderna Hotel's Amuse Restaurant, in Downtown Miami.

Special guests included high ranking Peruvian trade officials, vendors, and representatives from the Peruvian Trade Commission and PromPeru.

Star Services Public Relations & Events was assigned the task to create a branding and marketing strategy for the launching event, to properly represent the campaign and communicate the right message to target companies and organizations; the goal was to showcase specific products from the main exporting industries from Peru, while creating an ambiance that would encourage networking and conversations between the event hosts and guests. Attendees enjoyed delicious Peruvian food sampling and a variety of cocktails prepared with Peru’s signature beverage, Pisco.

Peru is a creative country, exporting some of the world’s best fruits, vegetables, seafood, coffees, beverages, textiles, jewelry, and ceramics. The combination of world class quality, and the competitive market position of these products was our client’s inspiration to launch this exciting initiative to capture the attention of some of the top cruise line industry executives, suppliers and international trade leaders.