Monday, November 30, 2009

MILLESIME MADRID 2009



October 20th through 22nd, 2009 - Madrid, Spain

Having celebrated its 3rd season, Millesime has become the most exclusive social affair in Madrid and Spain, where haute gastronomy and exquisite design worked hand in hand at this world class event; thanks to some of the best chefs, restaurateurs and sommeliers from Spain, and a team of talented designers who created the perfect space to host an exclusive private event for a selected number of corporate members and their guests.

Millesime took place at Pabellon de la Pipa in Casa de Campo, an 86.000 square feet space; from October 20th through the 22nd it was visited by 5000 guests who enjoyed themed areas offering gourmet cheeses, hams, delicacies and wines. Three restaurants and bars catered to 750 guests per day from 1pm to 5pm and an additional 750 from 5pm to 8:30pm. The restaurants and bars were attended by 250 professionals, including chefs, kitchen staff, waiting staff and bartenders.

The daily schedule:

Open Bar – 1pm to 3pm: For members, guests and media.
Almuerzo (Lunch) – 3pm to 5pm: For members and media.
Open Lounge – 5pm to 8:30pm: For members, guests, media, and ticket holders.


Local, national and international institutions and organizations along with 40 companies sponsored this event, such as Telefonica, Cartier, Zenith Media, Colt Telecom, Barclays, City of Madrid, and other organizations such as private banking, luxury brands, chambers of commerce, etc.

This brilliant idea was conceived by Manuel Quintanero, a former economist who dropped the numbers to focus on what would become the number one gastronomic and social event of Spain. Club Millesime launched its first international event on March 2009 at Cap Cana, Dominican Republic, with the same success achieved by its European counterpart. Plans of expansion include Miami, New York and Sao Paulo.


Saturday, November 14, 2009

SOHO DESIGN MAGAZINE - LAUNCHING EVENT

Tuesday, October 27th 2009 - New York, USA

The Aston Group Publishing launched the first issue of SoHo Design Magazine with a private cocktail affair at Barolo Restaurant, the SoHo business community, fashionistas, empresarios and socialites mingled as they enjoyed passed hors d'oeuvres and cocktails provided by Bulldog Gin; the event was co-hosted by SohoNYC.com.

Special guest philantropist Henry Buhl hosted a silent auction of luxury items to benefit Soho Partnership, an organization dedicated to provide shelter and aid to the homeless in the SoHo area.

The SoHo Design Magazine features the best of design, fashion, art and dining, focusing on this internationally known area in the heart of Manhattan, Soho, home to national and international interior design showrooms, art galleries, stores and eateries. They understand the importance of social events as part of their communications strategy to establish a more personal report with their readers and advertisers.
Other publications from The Aston Group include Design District Magazine (Miami), Avenues of Art & Design (Los Angeles) and Art New Orleans (New Orleans).

CLICK HERE to view pictures of the event coverage from ManhattanSociety.com

Sunday, November 1, 2009

DESIGN DISTRICT MAGAZINE & LIGNET ROSET

Saturday, October 13th 2009 - Miami, USA

The Fall Issue of Design District Magazine was celebrated at the showroom of international furniture brand Ligne Roset. To be honest I had never visited that showroom before and I was impressed by the exquisite pieces of furniture, accents and accessories that they have throughout the 2 stories.

The event was well attended, I saw quite a few familiar faces enjoying the cocktails and wines as they mingled and lounged among the fine pieces of furniture. The DJ made sure to keep the energy up, and the flow of guests was nice and smooth, some of them were also visiting the other events and showrooms as it was the Second Saturday Gallery Walk at the Design District.

The magazine's fashion editor, Jeff Lubin, had orchestrated a simple yet tasteful fashion presentation with KRELwear, a fresh and young line of "toobular" knit designs, with 5 or 6 models posing as mannequins with their eyes covered, kinky uh? Good idea considering that the showroom didn't have the space necessary to produce a fashion show with runway, etc. The models were staged in the middle of the showroom (downstairs), and  the crowd gathered around them.

The after party was a nice dinner at Sra. Martinez with some good friends, including Ana Oz (Interior Designer), Aaron Glickman (publisher of SocialMiami.com), John White (publisher of Design District Magazine) and Liza Benkovitch among others.