Special guests included high ranking
Peruvian trade officials, vendors, and representatives from the Peruvian Trade
Commission and PromPeru.
Star Services Public Relations
& Events was assigned the task to create a branding and marketing strategy
for the launching event, to properly represent the campaign and communicate the
right message to target companies and organizations; the goal was to showcase
specific products from the main exporting industries from Peru, while creating
an ambiance that would encourage networking and conversations between the event
hosts and guests. Attendees enjoyed delicious Peruvian food sampling and a variety
of cocktails prepared with Peru’s signature beverage, Pisco.
Peru is a creative country,
exporting some of the world’s best fruits, vegetables, seafood, coffees,
beverages, textiles, jewelry, and ceramics. The combination of world class
quality, and the competitive market position of these products was our client’s
inspiration to launch this exciting initiative to capture the attention of some
of the top cruise line industry executives, suppliers and international trade
leaders.
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