Monday, February 11, 2013

Louis XIII Experience at Fendi Casa

Upon the opening of the high season in Miami, luxury brands look for opportunities to reach out to their consumers, and private events always seem to be the perfect outlet to mingle with them.

On Wednesday, November 7th, 2012, Louis XIII cognac (by Remy Martin) hosted one of their classic event series, The Louis XIII Experience, in partnership with FENDI Casa, at their Miami Design District showroom. The affair was an intimate champagne reception for 60 VIP guests, including residents from some of the top luxury condominiums in town, socialites and philanthropists.

“The concept behind these events is to invite a very targeted and exclusive guest list to partake of a social event without exposing them to aggressive marketing or sales pitches; these events are a subtle “match-making” of luxury brands with their consumers” says Marcelo Rivero, principal of Star Services Events & Public Relations.

Guests enjoyed exquisite hors d’oeuvres, and plenty of champagne was poured, but the highlight of the evening was a private tasting of Louis XIII; a cognac manufactured using grapes from the Grande Champagne territory of Cognac, France. It is blended from 1200 eaux-de-vie, some more than a century in age, then it is aged in tiercons, oak barrels that are several hundred years old, in its own cellar.

The average price range is between $1,800 to $2,500 per bottle. Mathieu Levy, brand ambassador for Louis XIII, guided guests through the history of this exclusive cognac/champagne while engaging them in a group tasting that ended in a toast to celebrate life and luxury.

The event was co-hosted by luxury real estate impresario Carlo Gambino, VP of Duglas-Elliman, Vanessa Nunez, principal of Nunez Interior, a boutique high end interior design firm, and South Florida Opulence Magazine.

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