We are grateful to Le City deluxe Magazine for the great article that they published in their February/March 2014 issue. Below you will find the transcribed content, we hope you enjoy it as much as we did.
"As a
former concierge of one of the premier residential communities in Miami, I had
the opportunity to cater to a very discerning and affluent clientele by
handling lifestyle and sometimes personal matters to make their lives easier.
Such experience gave me a unique perspective of the relationship between the
consumers of luxury products and services, and those who cater to them. A few
years passed and I founded Star Services, a boutique events and public
relations agency, and eventually resigned from my position as a concierge to
work full time in my company. One of the many things I learned those years is
that many (if not most) of luxury brands do not see the concierge professionals
as the gatekeepers to entire communities of potential clients. Since most of
those companies didn’t have an established strategy or effective program in
place targeting concierges of luxury condominiums, I decided to create one.
Thus, The Luxury Concierge Network was born.
After
spending 2 years building relationships with concierges from some of the most
exclusive condominiums in Miami, while approaching and pitching this new
concept to potential clients, I learned that most luxury brands focus on that
personal touch, the one - on - one connection with their consumers. While I had
a solid platform of effective marketing and branding tools in place, I was
missing that special component. Soon enough, with the support of some of my
concierge friends I was launching the “Luxury Lifestyle Showcase”, a series of
events exclusive for residents of luxury condominiums where brands have direct
visibility to their audience - an opportunity to meet, mingle and socialize
with potential clients, in the comfort of their home.
Concierges
of upscale residential communities represent a wealth of opportunities for
those who learn how to work with them, appreciate them, and respect them as the
professionals that they are. The trust that they build from their clients is a
very valuable asset, and becoming a preferred brand or vendor of any of these
concierges should be part of every marketing and branding strategy. As new
luxury condominiums open up, and we expand our network, we will continue
catering to these elite concierges, and connecting them with some of the best
brands and services in town."
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