MERCEDES BENZ FASHION WEEK

There are few fashion events with the international reach as that of Mercedes Benz Fashion Week (MBFW). It is produced in New York, Miami, and Berlin by IMG- a sports, entertainment, and media company- which by partnering with “the world's leading marketers and media networks” it has revolutionized the fashion world and has transformed MBFW into a dominating force within the industry.

In 2007, Mercedes Benz joined in as the title sponsor and in 2009, they renewed the contract: “Our commitment to the event’s success will continue as we officially renew our three year agreement with IMG to remain title sponsor,” said Stephen Cannon, vice president of marketing for Mercedes-Benz USA. Renewing the agreement is a sure sign that Mercedes Benz feels its investment is paying off.

An event of this magnitude translates into hundreds of hotel rooms, restaurant reservations as well as transportation and production dollars for the hosting city. "The Mercedes Benz Fashion Week has grown to become the most significant fashion industry event in Miami Beach and South Florida.  As such, it represents a significant source of income for Miami Beach businesses and brings tourists from all over the world every year” says Max Sklar, Director of Tourism and Cultural Development from the City of Miami Beach.

SOHO DESIGN MAGAZINE - LAUNCHING EVENT

Tuesday, October 27th 2009 - New York, USA

The Aston Group Publishing launched the first issue of SoHo Design Magazine with a private cocktail affair at Barolo Restaurant, the SoHo business community, fashionistas, empresarios and socialites mingled as they enjoyed passed hors d'oeuvres and cocktails provided by Bulldog Gin; the event was co-hosted by SohoNYC.com.

Special guest philantropist Henry Buhl hosted a silent auction of luxury items to benefit Soho Partnership, an organization dedicated to provide shelter and aid to the homeless in the SoHo area.

The SoHo Design Magazine features the best of design, fashion, art and dining, focusing on this internationally known area in the heart of Manhattan, Soho, home to national and international interior design showrooms, art galleries, stores and eateries. They understand the importance of social events as part of their communications strategy to establish a more personal report with their readers and advertisers.
Other publications from The Aston Group include Design District Magazine (Miami), Avenues of Art & Design (Los Angeles) and Art New Orleans (New Orleans).

CLICK HERE to view pictures of the event coverage from ManhattanSociety.com